Bill Starkey is Executive Creative Director at quench, a food & beverage brand-building boutique. With over twenty years of experience, he has worked on brands such as Sealy Mattresses, Comcast, HBO and Under Armour, just to name a few. He joins the show for a conversation about how the fear of "the fear of failure" motivated him, why he's more interested in how ideas work and accepting navigating his destiny over controlling it.