How many water bottles do you own? Most people would answer more than one. These days, it seems like a new, trendy brand pops up every year, and many of these companies actually market their products as eco-friendly despite having a significant environmental impact.

In this episode, Charlotte speaks to Dr. Wren Montgomery, a professor at the Ivey Business School at Western University who researches sustainability-related issues. Dr. Montgomery shares insights on how this trend of consumerism emerged, how greenwashing works, and how social media plays a role in promoting overconsumption.

Listen to learn more about how to identify truly sustainable brands and be a more mindful consumer.

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Guest: Wren Montgomery

Host: Charlotte Caddell

Reporter: Zoe Kolenovsky, Charlotte Caddell

Audio Editor: Karina Huang

Music Credit: Cali by Wataboi