Malinda Lowder, Moser's Director of Sales and Marketing is joining us today to talk about the role of thought leadership in business and why it matters.  

In 2009, a relatively unknown speaker took the stage at a TEDx event in Puget Sound. His idea? That people don’t buy what you do, they buy why you do it. 

That speaker was Simon Sinek—and within a few short years, his 'Start With Why' framework became a north star for leaders across industries. Not because he shouted the loudest, but because he offered something timeless in a way people hadn’t heard before. 

Thought leadership isn’t about being a know-it-all. It’s about seeing things differently—and helping others see them too. As Sinek puts it, 'Leadership is not about being in charge. It is about taking care of those in your charge.' 

In this episode, we’re unpacking the true role of thought leadership in business. Why it matters, how it creates trust and momentum, and why the best organizations don’t just sell—they lead.