We're continuing our season on "the CEO rolodex." In this episode Richard speaks with Simon Mainwaring, founder/CEO of We First, a strategic consultancy accelerating growth and impact for today’s top purpose-driven brands. Simon’s first book, We First was a New York Times bestseller and his second book, Lead With We is a Wall Street Journal bestseller and awarded one of Forbes Top Ten Leadership Strategy Books of the Year.
In this conversation, you’ll learn:

• Whether an idea like "we first" can really thrive in today's cut-throat business environment
• How CEOs can talk about their purpose and impact in a way that generates respect, not cynicism
• The 5 reasons why businesses fail to create the most value from their purpose
• The 3 "break points" that kill corporate efforts to build an engaging sense of purpose (and what to do instead)

Resources/sources mentioned:

• [email protected]
• We First book (link)
• Lead with We book (link)
• Lead with We podcast: https://leadwithwe.com/
• The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)
• Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
• Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/

For full show notes, head to https://xquadrant.com/simon-mainwaring

Timestamps:

0:00 Intro04:21 Forces threatening business11:11 How to stand out amidst the competition18:47 Commitment is essential for success in business23:45 Responsibility, love, and vulnerability in leadership28:25 "The power of leading with We."31:45 Meaningful commitment and collaborative approach for success33:46 Why you should consider a larger partner for company growth