In this episode Kerry Guard chats with Siena Dixon where they discuss the power of gamification and how to introduce your customers to your product in a fun creative experience. Whoever said B2B couldn’t be fun! We’re all people after all and how we experience consumer brands can be done with B2B. At least according to Siena.

Siena Dixon is Head of Strategy & Commercial at Zebrar. She is a  relentlessly curious senior marketing executive focused on innovation where storytelling meets new and immersive technology. Exploring and refining technologies like AR, VR, AI and gamification for brands.