In this episode Kerry Guard connects with Sekou White where they discuss how to market to tough audiences, who are marketing skeptics. In his case the developer. Having been a developer Sekou understands his audience and that traditional advertising won’t work.

Sekou is a multifaceted marketing professional with 20 years of experience in technology, entertainment and media. He spent the first half of his career launching some of the biggest video games, mobile apps, and digital advertising products. More recently, he’s focused on building robust developer communities through advertising, PR and partnerships.

Here’s my conversation with Sekou.

Sekou also joined our live roundtable where we discussed putting your audience first. You can find that here.