We're continuing our season on "business as a force for good", Richard speaks with James Citron, CEO of Pledge. Pledge's mission is to power generosity by partnering with mission-driven companies, nonprofits, and charitable individuals to unlock billions in funding for over 2 million nonprofits around the world. Pledge has helped to fund clean water for 1M people, 1M trees planted, and 1B meals to children and families in need. Prior to Pledge, James built and successfully exited multiple companies.

In this conversation, you’ll learn:

00:00 Intro03:54 Saving lives through text messaging.06:31 How to find a fulfilling job09:49 Solving charity donation problem19:13 Driving consumer decisions and business success.22:07 Prioritizing impact and purpose31:11 Pledge pays credit card fees for donations

• The moment James decided he was all-in on "tech for good".
• The roadmap James used to build Pledge was the first thing he did.
• James's advice for avoiding hiring mistakes.
• Why (and how) your company purpose can evolve.
• How James plans to unlock $10B of value for the non-profit sector.
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Resources/sources mentioned:

• Pledge website (https://www.pledge.to/)
• The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
• Join Rivendell, the exclusive group of top CEOs dedicated to transforming themselves, their businesses, and the world. Visit xquadrant.com/services to learn more and take your leadership to the next level.
• Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/

For full show notes, head to https://xquadrant.com/james-citron