In this episode, we dissect why cold calls fail—trust starts at zero. With scams rampant, we’re wary of unknown callers. Trust is key; it’s what drives purchases, even at a premium. But how do we gain trust from the start? Research helps, but it’s out of our hands. The answer? Referrals and transferable trust. Joining us is Bill Cates, referral expert, and author, to discuss his system used by thousands to secure quality clients. Tune in for insights on building trust and leveraging referrals for business success in a conversation about the power of trust.