We're continuing our season on "business as a force for good", Richard speaks with Craig Lund, CEO of Mightier.Mightier is a digital program that uses biometric feedback and game-based play that has been clinically proven to help kids ages 6 to 14 prepare for life's big emotions. To date, more than 2.5 million games have been played on the Mightier app by more than 100,000 kids.
In this conversation, you’ll learn:

• How a strong mission can cause business challenges, and how Craig has overcome these
• Why having a compelling purpose can be a nightmare when it comes to hiring (and what to do about that!)
• How to create competitive advantage by going DEEP into your sector's underpinnings
• Managing the transition as the company grows
• "Grill style marketing" approach to finding unique opportunities
• Challenges of operating in a resource-constrained startup environment

Resources/sources mentioned:

• Mightier (https://mightier.com) 
• The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
• Join Rivendell, the exclusive group of top CEOs dedicated to transforming themselves, their businesses, and the world. Visit xquadrant.com/services to learn more and take your leadership to the next level.
• Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/

For full show notes, head to https://xquadrant.com/craig-lund
Timestamps:0:00 Intro09:59 Challenges in pricing and hiring for startups15:28 How to make MITRE accessible26:58 The need for organizational restructuring.29:34 Building a business and finding opportunities through detailed analysis