We're continuing our season on "business as a force for good", Richard speaks with Aaron Cruikshank, the CEO of market intelligence agency CTRS. Aaron describes himself as "the Rock and Roll Bad Boy of Market Intelligence" and has committed to give 5-10% of agency resources to support NGOs.

In this conversation, you’ll learn:

• How servant leadership "bit Aaron back" and what he learned from that experience.
• Why and how Aaron is trying to create life-changing employment.
• How Aaron weaves in purpose to what, on the surface, looks like a traditional business.
• How "radical transparency" is paying off for the business.
• How to develop a community of practice around market intelligence

Resources/sources mentioned:

• The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
• Join Rivendell, the exclusive group of top CEOs dedicated to transforming themselves, their businesses, and the world. Visit https://xquadrant.com/services/ceo-mastermind/ to learn more and take your leadership to the next level.
• Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/

For full show notes, head to https://xquadrant.com/aaron-cruikshank

Timestamps: 

0:00 Intro
05:37 Changing mindset, and the concept of servant leadership.22:03 How to create life-changing employment26:34 Developing market intelligence community