We're continuing our season on "business as a force for good", Richard speaks with Brad Flowers, co-founder of Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book. 

In this conversation, you’ll learn:

• How and why Brad went from bike shop owner to award-winning creative agency founder for impact brands.
• Brad's three criteria for starting a business, and the business reasons for certifying as B-corp
• Why the relationship between culture and brand is crucial to understand
• Why you should read novels, as a business leader

Resources/sources mentioned:

• The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
• Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
• Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/
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For full show notes, head to https://xquadrant.com/brad-flowers

Timestamps:
0:00 Intro03:33 New perspectives on business10:00 Why Impact Branding is Essential13:18 Developing Strategic Vision 17:16 The secrets for effective marketing26:02 The harm of cultural erosion
31:56 Context for organizational decision-making tasks
36:45 Future growth through collaboration with diverse talents