I am often asked, “What is unique and different about your approach to trust?” In this episode, I cover that unique approach to understanding trust, emphasizing its relative, reciprocal, and two-sided nature. I challenge the traditional view of trust as a universal and static attribute, illustrating instead how trust is a dynamic interplay that depends not only on the trustee's actions but also on the trustor's willingness to trust. This discussion sheds light on how personal experiences, cultural backgrounds, and individual perceptions influence establishing and maintaining trust across various relationships and situations.