"Every time we spend money, we are voting for the kind of world we want to live in." - Ajax Greene shares thought-provoking insights into the impact of consumer choices on the world at large, providing examples of businesses walking the talk.

[Why This Is Important] The main message is to become a person worth listening to, so you can make informed decisions about where you spend your money. In this episode, Ajax Greene emphasizes the significance of aligning values with purchasing decisions, highlighting the impact of intentional consumerism on the world.

[What you need to know.] Companies like Patagonia and Equal Exchange are leading examples of businesses aligning their values with their practices. Their commitment to environmental and social causes sets a precedent for ethical business operations. Additionally, the B Corp movement represents a global effort to make business a force for good.

[What you need to do.] Take the time to research and understand the values and practices of the businesses you support. Consider the environmental and social impact of your purchasing decisions, and seek out companies that align with your values. Support businesses that prioritize ethical and sustainable practices.

[TAKE ACTION] Do this now: Reevaluate your purchasing habits and consider the values you want to support with your spending. Choose to patronize businesses that align with your ethical and social priorities.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on (see future blogs and podcasts for a much deeper exploration of coherence). Peak performance and flow are terms often associated with this higher level of human and team performance.

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

If you'd like to explore how clarifying your organization's stories and sharing the stories that exemplify those values can improve performance click here and schedule a time to talk with Gayle or Shelli.

Keywords

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