Xavier Lefevre lives in France and holds a Master's degree from European business school HEC. He is the CEO and founder of fair&smart. Since 2016, this French startup put together talented persons from many horizons in order to design and develop solutions which encourage a fair and smart use of personal data in all sectors. fair&smart empowers people with their data and helps them enforce their digital rights. At the same time, it provides privacy-friendly customer data management solutions for businesses. Prior to fair&smart Xavier was entrepreneur in retail and in publishing, and worked many years in IT consultancy firms.