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S1C2A2 What is a Want?


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Season/Course 1: Intro to Marketing

Chapter 2: Core Marketing Concepts

Abstract 2
What is a Want? In marketing, want is the desire for products or services that are not necessary, but which consumers wish for. The five-step consumer decision process includes need identification, information search & processing, identification & evaluation of alternatives, the purchase decision, and post-purchase behavior.

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