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S1C2A4 What is a Target Market?


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Season/Course 1: Intro to Marketing

Chapter 2: Core Marketing Concepts

Abstract 4
What is a Target Market? In marketing, a target market is a group of people with some shared characteristics that a company has identified as potential customers for its products. Identifying the target market informs the decision-making process as a company designs, packages, and markets its product.

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