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S1C3A1 What is Segmentation?


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Season/Course 1: Intro to Marketing

Chapter 3: STP Concepts & Analysis

Abstract 1
What is Segmentation? Segmentation or Customer segmentation is the process by which you divide your customers up based on common characteristics – such as demographics or behaviors, so you can market to those customers more effectively. Let's understand this marketing concept in more detail in this episode.

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