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S1C3A3 What is Demographic Segmentation?


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Season/Course 1: Intro to Marketing

Chapter 3: STP Concepts & Analysis

Abstract 3

What is Demographic Segmentation? Demographic segmentation is a market segmentation technique where an organization's target market is segmented based on demographic variables such as age, gender, education, income, etc. Let's understand this marketing concept in more detail in this episode.

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