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S1C5A3 What is Physical Evidence?


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Season/Course 1: Intro to Marketing

Chapter 5: Extended Marketing Mix

Abstract 3

What is Physical evidence? Physical evidence refers to everything your customers see when interacting with your business. This includes the physical environment where you provide the product or service, the layout or interior design, your packaging, and your branding. Let's understand this marketing concept in more detail in this episode.

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