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S1C7A4 What is Accessibility?


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Season/Course 1: Intro to Marketing

Chapter 7: 4 A's of marketing

Abstract 4

What is Accessibility? Accessibility in 4 A’s of marketing means the level of ease with which a product or service is accessible for the customers. Accessibility here basically addresses customer convenience and customer accessibility. Let's understand this marketing concept in more detail in this episode.

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