S1E01 - The pack and product lifecycle - Peter Hulsmans CEO @ DOQMIND

1. Industry trends & impacts:

Events and trends that have changed how manufacturers & brand owners view their end-to-end pack & product lifecycle

2. Impact of digital shelf on the physical shelf:

Trend of research offline, purchase offline and impact on the pack & packaging

3. Consumer behaviour trends:

How organisations adapt their technology & capabilities to address change in a sustainable way

4. Sustainability:

Tailoring to every-changing consumer needs & preferences, using data & insights to increase efficiency & sustainability

5. Future impacts:

Artificial intelligence, hype vs. reality