This episode of Winning IR discusses how to use your earnings call to strategically grow your audience and disseminate your company story. Jason Fooks, SVP of Investor Relations & Marketing, joins Mark Fasken to share the learnings from the nearly 100 earnings calls he’s done in his tenure. Listen to the episode or read the transcript to learn more about:

• Why are earnings calls so important, and how can IR teams make the most of them?
• Why and how IROs can grow the audience for earnings calls.
• Deciding the key themes to cover during your earnings call.
• How to frame positive and negative earnings results.
• How to prepare for an earnings call to ensure everything runs smoothly?
• How to work with the management team to deliver a compelling presentation?
• How have the expectations for earnings calls changed over the last several years?

About Our Guest:

Jason Fooks is Senior Vice President, Investor Relations and Marketing for both iStar Inc. (NYSE: STAR) and Safehold Inc. (NYSE: SAFE). In his tenure since joining iStar in 2006 and Safehold since its IPO in 2017, he was the recipient of IR Magazine’s award for Best Investor Relations by a Small-Cap Company. Jason also serves on the Company’s ESG advisory committee.

Connect with Jason on LinkedIn here.

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