Eleazar Ruiz, founder of Odd Notion, joins host Jelani Memory to discuss the rebranding of Pitch Black and the deeper role of storytelling in design.

They explore the personal connection to community, the responsibility of creators to showcase the existing power within their communities, and how branding goes beyond just visuals—it’s about identity and positioning. Eleazar shares valuable insights for Black founders on how to embrace their unique narratives and use branding as a tool for empowerment.

The conversation culminates in key takeaways for the future of Pitch Black and the importance of representation in design.

Eleazar Ruiz is a designer, strategist, and founder of Odd Notion, a branding and design agency focused on purpose-driven storytelling. His work helps brands authentically connect with their audiences and elevate their presence in meaningful ways.

• Website: www.oddnotion.com
• Instagram: https://www.instagram.com/eleazaruiz/
• Follow Odd Notion: www.instagram.com/oddnotion.studio

• Follow Jelani Memory → https://www.instagram.com/jelanimemory
• Discover Pitch Black → https://www.pitchblack.org

Chapters

00:00 The Vision Behind Pitch Black Rebrand

10:54 Personal Connection to Community and Design

19:59 Advice for Black Founders

29:56 Key Takeaways and Future Aspirations