⁠Amanda Forrester, SVP of Marketing at ⁠OpenX⁠, discusses what it means to win the right way. She shares how empathy, integrity and doing things the right way, even when it’s hard, have shapred her leadership and the company’s culture. 

She also unpacks the future of AI and infrastructure in programmatic advertising, the myth of limitless supply, and the power of believing you belong in every room.

00:44  Amanda’s Path from The New York Times to OpenX

05:17  Leadership and Accountability in Action

07:11  Diversity and Belonging in Ad Tech

11:26  Leading Innovation at OpenX

15:37  Sustainability and Ethical Leadership

17:43  Balancing Agility with Responsibility

18:28  Permission to Pay: Ethical Dilemmas in Ad Tech

21:00  Supply-Side Targeting and Market Education

22:53  AI’s Impact on Programmatic Advertising

30:25  Mentorship and Leaving Ad Tech Better Than You Found It