In a market obsessed with results, true leadership means knowing how to deliver them, again and again.

Nick Cote, VP and Head of Supply at TV Scientific, shares how he leads through hyper-growth and constant change in the connected-TV space. He breaks down outcome-based television, how to drive measurable performance at scale, and why clarity and accountability are the ultimate competitive advantages in ad tech’s next chapter.

01:55 Early lessons

03:17 Culture that drives growth 

07:25 How TV Scientific redefines performance 

09:14 Innovation in CTV

11:25 The shift to outcome-based advertising

18:25 Leading through hyper-growth 

26:21 Looking ahead