Pack and Product Pulse

S1E06 - Roger Nefkens, Founder @ Smyle

Listen Later

Summary:

In this episode, Victor Lebon interviews Roger Nefkens, the founder of Smyle, a sustainable oral care brand. They discuss Roger's journey as a founder, the challenges he faced, the role of packaging in the consumer journey, and the trade-offs between sustainability and affordability. Roger also shares his inspirations and upcoming innovations for Smyle.



Takeaways:

  • Being a founder requires finding your purpose and being dedicated to making an impact.
  • Challenges as a founder include diving deep into different fields and finding solutions with partners.
  • Packaging plays a crucial role in the consumer journey, and it should be convenient, sustainable, and attractive.
  • Sustainable products can be priced competitively compared to regular brands, but the market is still price-sensitive.
  • Innovation comes from focusing on specific product segments and looking for improvements in packaging, ingredients, and materials.
  • Bringing innovations to life involves making quick decisions, testing products, and being willing to let go of ideas that don't work.
  • Smyle is expanding into new markets and channels, such as partnerships with airlines, to reach more people and make a greater impact.
  • Entrepreneurs should start taking action and be prepared to fail multiple times on the path to success.



    • Click here to follow Roger on LinkedIn

    Click here to follow Victor on LinkedIn


    ...more
    View all episodesView all episodes
    Download on the App Store
    Pack and Product PulseBy Victor Lebon