Another day, another blog post… podcast… InstaGraphic… Livestream… clever twitter quote… ebook… opt-in freebie… and on and on it goes.

Let's be real… the "Give Away Your Best Stuff for FREE" ride never ends. It's a hungry beast that DEMANDS to be fed--daily. It can consume your entire working day.

But does the strategy work? Is it worth the effort? How do you know?

Is there a way to pull it off without going insane?

In this episode we cover the biggest questions… concerns… and misunderstandings we hear over and over when it comes to creating and "giving away your best stuff for free."

You'll discover…

• The 34 year old book that birthed the free stuff movement--and the weird reason it "works"...
• Our #1 piece of advice to consider before following anyone's strategy--including ours…
• Why creating and giving away your best stuff is so popular--and feels soooo GOOD…
• The heavy toll your free information is extracting on you and your audience--is it worth the cost?
• The simple way to make your information infinitely more valuable--and more transformational…
• Why WE do Facebook Lives, podcasts, and other media--and why we'd be just fine if we shut it all down tomorrow...
• Plus much more...