Pack and Product Pulse

S1E08 - Jing Wang, Executive Consultant

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Summary:


In this episode of Pack in Product Pulse, Victor Lebon and Jing Wang discuss the differences in the pack and product lifecycle between Western and Asian markets. They explore the rapid innovation and shorter product life cycles in Asia, driven by consumer preferences and local competition. They also touch on the importance of regulatory compliance, sustainability practices, and branding for domestic brands looking to go global. Additionally, they highlight the differences in packaging aesthetics and consumer purchasing behaviours between Asia and Western markets. The conversation concludes with a glimpse into exciting innovations such as AI and 3D scanning in the packaging industry.



Takeaways:


  • Asian markets are known for rapid innovation and shorter product life cycles driven by consumer preferences and local competition.
  • Domestic brands looking to go global should focus on regulatory compliance, sustainability practices, and effective branding and storytelling.
  • Packaging aesthetics play a significant role in consumer purchasing decisions, particularly in Asia.
  • Differences in portion sizes and consumer purchasing behaviours exist between Asia and Western markets.
  • Exciting innovations in the packaging industry include AI and 3D scanning for product packaging and e-commerce applications.


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    Pack and Product PulseBy Victor Lebon