Pack and Product Pulse

S1E09 - Tessa and Jack Schrupp @ Drink Wholsome

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Summary:

In this episode of Pack and Product Pulse, Victor Lebon speaks with Jack and Tessa Schrupp, the founders of Drink Wholesome, a company specializing in protein powders for sensitive stomachs. They discuss their journey from product development to marketing strategies, emphasizing the importance of simplicity in ingredients and branding. The conversation covers the challenges of entrepreneurship, the significance of consumer feedback, and future trends in the protein supplement market.


Takeaways:

  • Drink Wholesome focuses on protein powders for sensitive stomachs.
  • The product is made with simple, whole-food ingredients.
  • Market research was conducted informally through feedback from students.
  • The brand emphasizes transparency with ingredient labelling.
  • Design changes were made to enhance online visibility.
  • Practitioner relationships have been key to their marketing success.
  • The affiliate program has helped build a loyal customer base.
  • Entrepreneurship involves overcoming numerous challenges and mistakes.
  • The protein supplement market is competitive and dominated by large brands.
  • Future product expansions include vegan options and meal replacements.
    • Creating a Stomach-Friendly Protein Powder
    • The Power of Simplicity in Product Development

      • Click here to follow Jack on LinkedIn

      Click here to follow Tessa on LinkedIn

      Click here to follow Victor on LinkedIn

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      Pack and Product PulseBy Victor Lebon