With the fast paced lives of urban Indians, let’s face it - convenience has become king. Ready-to-consume lattes, cold brew coffees, and tea-bag coffees have, in some demographics, even superseded India’s preferred choice of beverage - Chai. 
In this episode we grab a cup of coffee with Arman Sood, the co-founder of Sleepy Owl, an early mover in India’s grab & go beverage space and the first to launch cold brew bottles & packs in Delhi. 
For Arman,  and even his co-founders - Ashwajeet & Ajai - entrepreneurship was always the goal. From selling party accessories at Jindal to running a leading coffee company, catering to the rise in demand for specially brewed, gourmet coffee in the Indian market - the friends have come a long way. We dive deep into his transition from a law student to an entrepreneur and all the steps in between. 
Today, Sleepy Owl has raised a total of $2 million, attracting more than 60,000 customers across online platforms & more than a 1000 retail stores. Most recently, they took the bold step of including direct consumer feedback in the product development process for their next - filter coffee. We discuss the importance of customer feedback, marketing and efficient distribution in building a direct to consumer brand.