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 What are behaviors and why are they so important for social norms change? In Social Norms Chat’s very first episode, Sohail Agha and Cäcilia Riederer go through the concept of behavior and the theory behind it. Download our Toolkit: bit.ly/transformnormsguide 

The resources mentioned in the episode are: 

Fogg Model https://behaviormodel.org/ 

Saleema Program https://www.unicef.org/sudan/saleema-initiative 

If you have any question, feedback or insights please feel free to email us at [email protected]

LinkedIn: https://www.linkedin.com/company/transformnorms 

Website: https://transformnorms.com/ 

Executive producer and host: Cäcilia Riederer

Special guest: Dr. Sohail Agha

Producer and writer: Dora Ehrlich

Editor: Tabusum Akter