Evolving Digital

S1E1 - Robert O'Neill - Crafting stories in high-tech marketing

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In this episode, we talk to Robert O'Neill, a message engineer, content architect, and number cruncher, as he shares his 30-year professional journey. As the owner and director of Pyramidion – a B2B communications agency focused on semiconductor, biomed, renewable engineering, and Industry 4.0 customers – Robert is a passionate storyteller at heart.

He and his team believe every communication piece should tell a story. Because a good story draws you in and brings you closer to the characters. In short, a good story sticks in your mind – and getting inside your audience’s mind is the key to successful business communications.

Robert’s unique blend of engineering training and marketing experience, particularly in high-tech and manufacturing sectors, brings a technical depth to his role as a writer. With a background that includes working with industry giants like ASML, Philips, NXP, and Nexperia, he explores how his engineering thought-processes enhance his work in creating compelling, audience-focused content.

In this episode, we dive into the following topics:

  • Robert’s career journey and his passion for content-driven innovation
  • Bringing fantastic innovations to market with targeted, engaging content
  • The role and structure of marketing departments in HTM industries
  • The importance of a solid data foundation in marketing
  • Bridging the gap between marketing and sales, to dissolve siloed thinking
  • Transforming marketing from a cost center to a profit center
  • Cutting through the noise within the digital age
  • The evolution of AI in marketing communication strategies and content
  • Finding and creating gems, not just generating noise

    • Evolving Digital links

    LinkedIn

    https://www.linkedin.com/showcase/evolving-digital-podcast 

    Instagram

    https://www.instagram.com/evolingdigital.podcast/?hl=en

    Website

    https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=Robert+O%27Neill+&utm_id=Podcast+-+Spotify

    Connect with Robert

    https://www.linkedin.com/in/robertoneill/

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