The Words Matter, Part 1 

Learn how to make it easier for your prospects to enter into a discussion with you by choosing words that matter to them.  I will cover features versus advantages, ultimately translating them into good bridging statements to get the conversation started.

Take note of the cartoon in the attachment.  We will use it in the podcast

Music Credit to Will Hackerson, performing 3-part saxophone and electric bass.

Additional resources available at:  https://www.patreon.com/chackerson