Welcome to Process of Elimination—the podcast shaping how AI actually works inside modern organizations.

In our debut episode, Ryan Edwards, founder of Camino5, joins Justin L. Brown to unpack the #1 reason AI rollouts fail in creative, strategy, and marketing environments: broken systems.

Teams are duct-taping tools into workflows they don’t even trust. The result? Confusion, duplicated work, misaligned outputs—and AI that feels more chaotic than helpful.

💡 In this episode, we break down:

• Why AI won’t fix a broken workflow

• What “Shadow AI” is doing inside your org (and why it’s risky)

• The 5 Layers of AI Fluency every team needs to know

• How to audit your SOPs (Standard Operating Procedures) before you touch another tool

If you're a CMO, strategist, creative lead, or ops manager trying to future-proof your systems, this episode sets the tone for how to lead the shift—with clarity and control.

🎯 Don’t just deploy AI. Build the system that makes it matter.
🔗 Subscribe for insight. Stay for strategy. Lead the shift.