The thing most innovative companies have in common is a deep understanding of their customer's needs. Michelle Royal knows; she's been helping companies unleash their innovative potential for nearly 20 years through her consultancy, Royal Innovation Design Group (RIDG).

In this episode, Michelle and Andi talk about how to stay innovative during crisis, harnessing the potential to innovate within even the most inflexible of organizations, and how all organizations can enable innovation on the inside.