This episode of the South Carolina Ag Tech & Business Forum focuses on Value-Add and Innovation in agriculture. Moderator Robert Etheridge (Owner & President, Mixon Seed Service) leads a panel with Fred West (Former Amick Farms Senior Executive & Founder, West Resources Consulting Firm), Thomas Hunter (Co-President, McCall Farms), and Ben Setzler (Farmer & Owner, Hi Brau Beef). Together, they explore product diversification, processing collaborations, and technology integration as pathways for South Carolina producers to innovate, compete, and thrive.