In a time when DEI initiatives face growing scrutiny, Amy Willard-Cross offers a fresh perspective on advancing women's interests in the corporate world - through the power of data and consumer choice. 

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As founder of Gender Fair, she's pioneering a unique approach that rates companies on their treatment of women, enabling consumers to vote with their dollars. What's surprising? Her most powerful allies aren't who you'd expect. This episode challenges conventional wisdom about corporate change, revealing how economic influence might succeed where traditional advocacy has struggled. Whether you're a business leader, consumer, or change-maker, Amy's insights about taking power (rather than waiting for it to be given) will transform how you think about creating lasting impact.

  Resources: 

Gender Fair 

Open Secrets - mentioned in context of political funding data

Black Dollar Index - run by Kelly Rozelle

A Moment of Lift, Melinda Gates

 Keep Going: 

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Website: www.georgienthoven.com 

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