Misinformation during an outbreak has serious consequences, but how do we prevent it? Professor Heidi Larson, Director of Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine and former head of immunisation communication at UNICEF discusses public trust in science and how this is effecting COVID-19 outbreak control. She also talks about wider issues of public health communication including the role of social media, schools and the introduction of new vaccines.