Welcome to a transformative conversation as we sit down with Ashley Atkinson, the director of the Perpetual Housing Fund in Salt Lake City. As we peel back the layers of Ashley's journey, you'll discover her commitment to offering affordable housing solutions in her childhood home city. Drawing from her experiences growing up in Oakley and her education at the University of Utah, she now channels her passion into making housing accessible to low-income individuals and helping them gain equity. 

What does it mean to grow up in a rural setting, study finance, and then venture into the real estate development sector? We share our personal stories, from the peacefulness of rural life to our interactions with an influential step-uncle at the University of Utah. It’s a tale of educational growth, professional shifts, and the burgeoning importance of multi-family housing in urban areas. Together, we explore the challenges and rewards of working in the finance and real estate sectors.

As we delve deeper, we navigate through the complex world of affordable housing and the innovative strategies at play. We discuss the implications of ROI, tax ramifications, and introduce a game-changing concept - form-based zoning. The larger conversation circles around the creative approach of the 515 East 100 South building project and the fascinating world of multi-family projects. But it's not all work and no play. We also share our love for Utah, our favorite outdoor activities, and our memorable experiences in Yonder, a popular glamping destination. Join us as we explore the intersection of affordable housing, career journeys, and the allure of Utah's outdoors.

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