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S1E12 | Finding Your Niche
Finding your niche is probably one of the most critical things you will do in your company. You can't please everyone, but you can put in the time and effort with a specific demographic. Niching up or down, you need to identify who your target it and what they need/want. When you can be the expert in your product or service, you create strong differentiators for your customers! Niching leads to opportunities in profitability.
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Listen to the podcast on-the-go:
https://spotifyanchor-web.app.link/e/gxSLuIa8Gxb
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A Little About Me:
I am an Indiana native who migrated down to Central Florida. I started my career in Corporate America, but wanted more for myself and my family. I quickly found success in Roofing, specially, Tile Roofs. I moved to Costa Rica for five years and continued my entrepreneurial journey there with Real Estate Development. Those five years taught me the ins and outs of clay tile and have been specializing in Tile for over 35 years! I came back to America and now sit on the board for the Florida Building Code for Roofing. I'm also a member of the Florida's Roofing and Sheet Metal Contractors Association (FRSA). As I continue with my roofing business, I thoroughly enjoy helping and mentoring other entrepreneurs, guiding them to success!
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.
Say hello with the links below!
TikTok - tiktok.com/brad_hogann
Instagram - instagram.com/brad_hogann
Facebook - facebook.com/bradhogann
Website - bradleyhogan.com
View all episodes
Finding your niche is probably one of the most critical things you will do in your company. You can't please everyone, but you can put in the time and effort with a specific demographic. Niching up or down, you need to identify who your target it and what they need/want. When you can be the expert in your product or service, you create strong differentiators for your customers! Niching leads to opportunities in profitability.
.
.
Listen to the podcast on-the-go:
https://spotifyanchor-web.app.link/e/gxSLuIa8Gxb
.
.
.
A Little About Me:
I am an Indiana native who migrated down to Central Florida. I started my career in Corporate America, but wanted more for myself and my family. I quickly found success in Roofing, specially, Tile Roofs. I moved to Costa Rica for five years and continued my entrepreneurial journey there with Real Estate Development. Those five years taught me the ins and outs of clay tile and have been specializing in Tile for over 35 years! I came back to America and now sit on the board for the Florida Building Code for Roofing. I'm also a member of the Florida's Roofing and Sheet Metal Contractors Association (FRSA). As I continue with my roofing business, I thoroughly enjoy helping and mentoring other entrepreneurs, guiding them to success!
.
.
Say hello with the links below!
TikTok - tiktok.com/brad_hogann
Instagram - instagram.com/brad_hogann
Facebook - facebook.com/bradhogann
Website - bradleyhogan.com