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Marc Hornby, co-founder of wedding caterer Caviar & Chips, explains how they're working hard with all customers, venues and suppliers because in return they'll look after the business in the long term. We also talk to Dr Julius Stephan, a marketing lecturer at Aston Business School, about how consumers' buying behaviour changes during crises.
By Aston Business SchoolMarc Hornby, co-founder of wedding caterer Caviar & Chips, explains how they're working hard with all customers, venues and suppliers because in return they'll look after the business in the long term. We also talk to Dr Julius Stephan, a marketing lecturer at Aston Business School, about how consumers' buying behaviour changes during crises.