This week on The Type A Creative Podcast I have Caitlin Horton of Horton Brand Strategy. Caitlin is a through and through strategist who rarely does things without an ROI in mind. But Caitlin is also a very successful author, who has published a book outside of her brand strategy studio.  

In this episode we talk about: 

• when and how to apply goals to your passion projects 
• what it feels like to see stacks of books in your house that you have to sell 

• self publishing vs. going with a publisher 
• paying to make a creative project when you can't get paid to make something