In this episode of Leadership Matters, Glenn Price and Terry Reynolds dive into the first of two amplifiers that sit across all 12 execution drivers: clarity and communication. They explore why most leaders mistake “communicating” for “being clear” — and why people don’t actually want more emails or town halls, but simple, human messages that tell them what’s happening, why it matters, and what they need to do differently.

Glenn and Terry unpack the difference between broadcasting and true clarity. Leaders often tick the communication box, but behaviour inside the business reveals the truth: people heard the message, but didn’t understand it. They discuss why clarity is the ultimate leadership discipline — harder than strategy, harder than planning — because it demands decisions, simplicity and the courage to cut the jargon. They also talk about the power of BLUF (bottom line up front), creating feedback loops, and helping leaders interpret strategy in real terms for their teams.