On this episode of Defining Wealth: Beyond the Numbers, Lola Campbell, Founder of Binya and Gone Gullah, sits down with Tom Dowling to share her journey and the importance of preserving culture through storytelling and entrepreneurship.

A sixth-generation native of Hilton Head Island, Lola reflects on her deep roots in Gullah heritage and how that foundation has shaped both her life and her work. The conversation explores identity, legacy, and the responsibility—and opportunity—of carrying stories forward.

We hope you enjoy this conversation about culture, connection, and defining wealth through heritage and impact.