Finding a niche and owning it is one of the best things you can do for your business. It sets you apart from the crowd. In a competitive industry, having a niche gives you a unique selling point. Instead of being a jack-of-all-trades, you become a master of one, and clients are willing to pay a premium for that expertise.

On today's episode, I'll be chatting with Lily Kerbey, an alternative wedding singer who has absolutely nailed this. Hear her story and learn how in only a couple of years has become so busy she's booked up for a year in advance.

www.lilykerbeymusic.co.uk

@lilykerbeymusic

@altweddingfair

@hpcreativestudio