Ariana today speaks about marketing tactics expertise-based businesses use to increase their visibility. This episode is the 2nd in the series of four episodes digging into How Thought Leadership Increases the Positive Impact of Marketing Efforts for Expertise Businesses, such as coaching, consulting, advisors, counselors, knowledge-based service providers, online educators. This episode will uncover mistakes many expertise-based business owners make in social media and while creating content. Ariana also answers the question of whether it is worth to niche at all.