Switching from one career path to another can be quite daunting.

This is why our focus for Series 1 of PMStarter is - Unconventional Routes into PMM.

Kicking off this series is Joy Kika, a Product Marketing Manager at Healthlane, who took a leap of faith from Clinical psychology into Product Marketing.

Joy shares her early PMM experiences including jumping Molue for the first time in Lagos😂! She also shares how she's been able to sustain a career in product marketing.

If you're just starting out in your career, you'll definitely learn a lot from her story of resilience. Asides from her wealth of experience and knowledge, I bet you would also enjoy listening to her witty chuckles and sonorous voice 🤗

Joy also hints at some future "kikass" moves she'll be making, following the launch of her book.

Speaking to Ms. Kika was such a joy! 😁 I hope you enjoy listening as much as we enjoyed having her on the podcast.

P.S.: Her super-power is creating a "kikass" GTM strategy🚀