Join me as I share my best advice regarding persuasive communication.  I will cover the importance of recognizing your audience identity, finding out what the audience cares about, speaking into their listening, and doing so with clarity and brevity.

I even present one of the strangest mnemonic devices EVER for you to remember these 4 components!  (bear with me... I'll work on these...)
HERE IT IS: 
The artificial intelligence (AI) fixed the air conditioning (AC) in St. Louis (SL) through the CB Radio.

• AI=Audience Identity
• AC=Audience Cares about
• SL=Speak into their Listening
• CB=be Clear and Brief