In today's world, the art of self-promotion reigns supreme. Everyone appears to be an influencer. The days of quietly working hard in the background seem to be long gone, and for many, it might have been a myth to begin with. We've come across numerous studies and reports that highlight a gender imbalance in self-promotion, often suggesting that it's our responsibility to assert ourselves and fight for our place, only to face criticism when we do so. From crafting resumes to negotiating and seeking promotions, there seems to be a double standard on how we should promote ourselves and the level of assertiveness that's acceptable. What is often celebrated in men is met with skepticism when women do the same.