The Words Matter, Part 2

This episode is all about the use of good customer reference stories to avoid the dreaded "please send me some information" in your selling.  We also discuss highly productive ways to review calls.

We also explore the answers to the great questions from Episode 1.  Thanks for the questions!

Featured non-profit this month is the Elimisha Children's Project, whose passion is to empower through education in rural Kenya.

Music composed and performed by Will Hackerson.

And for a laugh (or a cautionary reminder about keeping your stories tight), fire this up...  https://www.youtube.com/watch?v=5Rzao52ndNA

 Additional resources available at:  https://www.patreon.com/chackerson